April 14, 2011

The buying and selling of agricultural products in Cameroon is largely done through traditional marketplaces or agricultural retail markets. These markets, despite being part of our core heritage, have failed to meet the market needs of today’s fast paced information driving world. Characterized by their usually dirty and noisy environment, they provide a marketplace where food is either wasted or sold under very poor hygienic conditions and with usually no grading/pricing standards. This results in a lose of value and hence income to the rural farming community – especially the women – who depend on these markets to derive income for their families; hence the need for a market upgrade.

Rural agricultural retail markets

Rural agricultural retail markets in Cameroon

At AGRO-HUB, we are challenging the status quo by striving to ameliorate the current situation by means of a carefully planned agricultural market development processes.

Since 2009, we have been developing a market development/upgrade approach that fascinatingly we found out falls inline with the guidelines detailed in this very useful publication by the FOOD AND AGRICULTURE ORGANIZATION(FAO) OF THE UNITED NATIONS that has now become our reference: A Guide to Upgrading Rural Agricultural Retail Markets FAO Rome 2009

Rather than duplicate the content of the aforementioned document, we’ll like to state our objectives here very briefly:

  1. Improve rural farmers’ household incomes.
  2. Connect buyers directly to farmers hence shortening the food supply chain.
  3. Strengthening food safety by providing a healthier environment with basic infrastructure and facilities in the markets where hygiene conditions are poor and the risk of food contamination is high.
  4. Reducing the losses of perishable agricultural products by providing appropriate shelters, storage, preservation and water facilities.
  5. Improving marketing efforts by providing training in marketing and customer service management.
  6. Reducing the risk of women being excluded by facilitating rural women’s participation and their access to market facilities, training and microcredit system.

On Thursday, March 28, 2013, we mark our first major milestone towards our agricultural market development/upgrade efforts. The rural farming community of Muea will witness the the opening of a “farmers’ supermarket” – AGRO-MART MUEA – located within the main food market center.

AGRO-MART Perspective View

AGRO-MART Muea Perspective View

We want to be your partner in fresh food and agribusiness in Cameroon. Direct your buying, selling or production inquiries to us and we’ll use of network to provide you with just the best answer.